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Challenges

Highly seasonal and volatile demand
Diversified customer expectations
Multi-channel and very competitive market environment
Complex network

Often has a complex network (a great number of suppliers, plants, and DCs) and needs to constantly balance between sourcing / production / logistics and demand.

Operating cost

Higher on % of operating cost to sales compared to other industries and constantly need to optimize and improve on margin.

High requirement on shelf-life in supply chain

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