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June 30, 2026
AI in Supply Chain Design: Hype vs. Reality (Webinar Recap)

The gap between what AI software vendors promise and what happens in the real-world supply chain is widening. While the industry hypes autonomous decision-making, supply chain experts know the truth: AI is a powerful tool for acceleration, but it is not a replacement for human expertise. 

We recently hosted a live webinar, AI in Supply Chain Design & Optimization: Hype vs. Reality, to cut through the noise.

Industry experts Bob Ferrari (The Ferrari Group), Chris Keller (Argon & Co), and Raphael Yue (Sophus) came together to discuss how emerging tech is practically reshaping network design, shifting it from a rigid, three-year strategic exercise into a continuous, always-on capability.

Want to see what this looks like in practice?

Request a demo or get in touch to talk through what always-on network design could look like for your organisation.

In this session, we explored the uncomfortable questions:

  • The 80/20 Problem: Why 80% of a modeler’s time is still being lost to repetitive data prep, and how agentic AI is finally shifting that effort back to strategy.

  • The “Human-in-the-Loop” Mandate: Why the most valuable analyst in 2027 won’t be the best coder, but the expert who knows how to challenge, validate, and contextualize AI outputs.
  • Always-On Design: Moving away from rigid, three-year strategic cycles toward a continuous, always-on capability that handles both strategic “what-ifs” and daily operational disruptions.
If you work in supply chain network design, consult on it, or are evaluating whether your organisation should be doing it differently, this session is worth your time.

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Author

Jon Nicholas
Jon combines deep analytical expertise with hands-on experience in supply chain consulting and logistics operations. His work has spanned global sectors, guiding leaders in evaluating cost trade-offs and optimizing network performance. At Sophus, he enables organizations to transform data into decision-ready insights that strengthen supply chain resilience and growth.

Supply chain design information and tips from Sophus

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