by Jon Nicholas | Jun 30, 2026 | Uncategorized
The gap between what AI software vendors promise and what happens in the real-world supply chain is widening. While the industry hypes autonomous decision-making, supply chain experts know the truth: AI is a powerful tool for acceleration, but it is not a replacement...
by Jon Nicholas | May 19, 2026 | News
Sophus, the provider of cloud-based, AI-driven supply chain network design and optimisation software, has today announced a strategic partnership with Unipart, the global supply chain services and solutions group. About the Partnership Unipart has decades of...
by Jon Nicholas | May 1, 2026 | Blog
Your shelves are stocked, orders are moving, and service levels look stable. Yet when you review performance, margins keep slipping. Our team has seen this across CPG and FMCG supply chains, and the root cause is rarely execution. In most cases, the network still...
by Jon Nicholas | Apr 17, 2026 | Blog
Freight markets are tightening again, costs are rising, and transportation routes are shifting faster than most teams can respond. A lane that worked last quarter may no longer be viable today, and costs that once felt predictable can quickly move out of range. Many...
